Commercial Critique 1: Chicken Licken- "Monkeys"

This clever spot was created by BBDO South Africa. It features a man who's craving for Chicken Licken (Represented by the Red Monkey) grows bigger and bigger through out the day, impeding him of even the simplest of tasks. He eventually gives in once the monkey on his back has reached monstrous sizes. He makes a journey across the town to the nearest Chicken Licken and satisfies his craving, only to be visited again by the adorable monkey soon after.

I thought this spot was one that is very hard to find in today's age: One of little to no CGI and no dialect. It hits home with anyone who loves chicken wings and thinks monkeys are adorable, and who's going to argue that they aren't. The idea is simple, playing off the age old phrase of a monkey on someone's back. I think there's beauty in simplicity and BBDO was spot on with this ad.