Commercial Critique 4: Heineken- "Entrance"

This spot by Wieden + Kennedy Amsterdam titled "Entrance" features a man entering a party ans essentially running everything. He goes through out the room greeting seemingly important people in unique ways, which often involve a Heineken. It is accompanied by a very upbeat and memorable song called "Golden Age" by The Asteroid Galaxy Tour.

The visuals are absolutely stunning with this spot. Choreography was key when directing it. As the man makes is way through the crowd, all of the different people are moving in a way that seems very fluid. It is very appealing to the viewer's eye. It is mainly live action, which is the truly stunning part considering how much is going on at once, with some amount of CGI throughout it. One other aspect that draws the viewer into actively searching out the spot is the song selection. W+K did a great job choosing this song that is fun and unique but not very well known. They chose a band that had a lot of potential and marketed them (see their name on the bass drum of the drum kit) with Heineken. When I first saw this spot, even though I thought it was visually appealing, I searched for it on YouTube because of the song. When I found it, I began to admire more and more the actual direction W+K and the production company took.